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We’ve created a unique visual system and strategy across the wide existing spectrum of visible mobile applications and found yourself in a wide, straggling with wainscots.


Across a wide spectrum of visual and interactive applications, the system is, at heart.

Open Project

Rebuild a unified visual system for the advertising agency, made of steel which can change the world in a while.

  • Strategy

    Art Direction, Brand Identity, Branding, Key Visual

  • Design

    Art Direction, Brand Identity, Branding, Key Visual

  • Client

    SAADO Viet Nam

  • Tags


SAADO Vietnam is a multiple nations company with the headquarter in Texas – USA; with the mission of promoting the fashionable & catchy sandal footwear brand founded by Vietnamese owners and up to now, it has been expanded to 6 different countries: Vietnam, Laos, Cambodia, Myanmar, Thailand, and the US. SAADO ‘s vision is to expand the business to 15 different countries in the US and Asia in the period of 2020 – 2025.
SAADO Vietnam was known as TOP Three Innovation Award at Leipzig University where Angela Markel ever studied in the past; after joining the pitch accelerator with 15 different projects across Asia and SAADO was sponsored 100% to present their business idea in Germany.
SAADO wishes to become the first Vietnam global brand of footwear fashion to be known by customers with the phrase ‘light & global’.​​​​​​​

Business philosophy: Customer-centric, service-minded and customer experience at heart.

The logo has 5 letters (SAADO), 2 syllables, easy to pronounce, and easy to remember.
Two letters ‘a’ which is stretched instead of Sado, which is SAADO, more balanced in design layout and symmetry.
The abbreviation of the letter ‘S’, ‘S’; can be interpreted as Vietnam, the land strip of the ‘S’. ‘S’ is stylized with four numbers 1, mean leading. The 2 letters ‘S’ is going upward, that is, the vision will be directed to the Asia Market.​​​​​​​
Brand Purpose
The logo must reflect SAADO’s business philosophy of fashion (Fashion DNA), back to basic (Black & White), guiding the Vietnamese brand become the first international brand, the logo must reflect the core brand’s philosophy.
Key Message/Brand Tagline​​​​​​​
Lightweight, the Vietnamese brand with the trademark by the US, the first Vietnam international footwear brand.
Brand Slogan
Young Generation Wild n Free​​​​​​​
Vietnamese children are dominated by the standards of their parents, schools, and society. They are taught they should know the must-have standards in the Vietnam society they have to accomplish, no matter if it’s right or not, no matter if they like it or not, no matter if they love them or not; and how they show their love; sometimes they don’t really understand what they need, they spend too much time-wasting on working, studying with things they don’t like, they always have to reach the goals according to the standards of the society.​​​​​​​
The slogan wants to send them that they should be who they are, be free & wild; be themselves, be true with the love for people, friends and be active in every dance and daily activities.
SAADO’s identity design is printed on Kraft paper and is inspired by environmental projects, showing the brand’s personality and class.
Client: SAADO Viet Nam
Design Agency: emoBreaker Agency 
Concept & Art Direction: Vu Pham
Graphic Designer: Vu Pham
Showcase: Vu Pham, Hoang Phuc, Thanh An

02 // Challenges

The brand new
system, made from

The advertising agency from Birmingham structure were from the funny the century rather, initial all the made, have spare to negatives and at applications it want and evils was about written as epic intro.

03 // Approach

We’re changing the way people think of strategy and UI creation.

04 // Statistics

Project by the numbers.

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App Designs

Creating a full range UI/UX apps accross the whole platform.

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API Integrations

Software-enabled platforms to completely change the way of UI/UX iterations.

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Markets Campaigns

We have strict intentions to completely change the way of UI/UX creation.

Website & Mobile App Design 0%

05 // Honors


Creating a portfolio budgeting in a real time planning and phasing.

Get an utilized of structure to tackle.

A higher spacing and movements through an impactful email campaigns.

06 // What We Made


Full-stack Enterprise
Media Management

Regulatory oneven an enterprises such she and the got the did attributing and pushed.

We currently have 36 active media campaigns across 24 projects.

Google Analytics & Measurement

Spaces of each debt in the digital world can help you with overall simplest authentic;

Get an utilized of structure to tackle complex issues and changes.

UX/UI Design &
Website/App Design

A higher spacing and movements through an impactful email campaigns;

Creating a portfolio budgeting in a real time planning and phasing.

Marketing Campaigns &
Content Creation

Making a shor time up to date email campaings to achieve a real impact.

07 // Let’s Collaborate

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